Marketing is the heartbeat of any business plan. It’s what connects your brand with the people who need the products or services you offer. However, many organizations fall into the trap of treating marketing as a one-off campaign instead of a continuous process. The good news? Tools like Jira for marketing projects are transforming how teams operate.
Why? Modern marketing has become more complex than ever. It’s no longer just about coming up with a good idea; it’s about coordinating cross-functional teams, hitting deadlines, managing content production, securing stakeholder approvals, and tracking performance metrics across multiple channels.
However, while Jira helps bring structure to the chaos, it still has its limits, especially when teams choose to rebuild their campaigns from scratch.
Challenges of Manual Marketing Campaign Management
Recreating the same work item structures manually might seem harmless at first, but it can be costly in the long run. Here are a few potential challenges teams may face:
- Operational delays that make it harder to respond quickly to changing circumstances
- Security risks due to mishandling or sharing sensitive campaign data with unauthorized personnel
- Increased human errors caused by fatigue, leading to inconsistent outputs and subpar campaign execution
- Formatting and structure issues that complicate reporting and collaboration
If not addressed early, these inefficiencies tend to multiply, especially as teams grow or manage multiple projects simultaneously.
Simplifying Marketing Campaigns with Epic Clone
Built for teams using Jira for marketing projects, Epic Clone is a powerful tool that’s designed to address these exact pain points.
Unlike Jira’s default clone, which only copies individual issues without preserving relationships, Epic Clone allows marketing teams to duplicate complex Work Items with just one click. That includes all linked Stories, Tasks, and Subtasks, while maintaining their structure and hierarchy.
This framework, which is commonly seen in software development teams, can be just as valuable in marketing, operations, and other non-technical teams that manage complex workstreams. For example, in Jira:
- An Epic represents a major initiative, a large body of work that needs to be broken down into smaller, more manageable pieces. Example “Product Launch Campaign”
- Stories break this down into key specific deliverables, such as “Content Creation” or “Email Strategy.”
- Tasks are similar in size to Stories, but tend to focus on technical and operational activities such as “Asset Requests” or “Team Coordination.”
- Both Stories and Tasks can be further broken down into Subtasks, which represent the most detailed steps needed, such as “Writing Blog Copy” or “Designing Visuals.”
Need to make tweaks? The tool lets you review and customize fields before cloning. A quick way to do this is to replace and bulk edit options or placeholders.
For projects that don’t require any changes, the Quick Clone feature enables instant replication of hierarchical Work Items and all their child issues while preserving hierarchy and structure.
Let’s say a marketing team is launching a new project in the next quarter. The campaign typically includes:
- A product brief
- Copywriting tasks for email and landing pages
- Design requests for banners and ads
- Social media scheduling
- Internal approvals and feedback loops
With Epic Clone, there’s no need to recreate the same tasks every time. The team only needs to:
- Clone the previous launch Work Item
- Update campaign-specific details like launch dates, new assets, and copy
- Assign campaign tasks to designated team members during cloning
- Kick off the campaign
Unlocking Efficiency, Consistency, and Scalability
Over time, Epic Clone helps marketing teams unlock key benefits that elevate their campaign management, including:
- Automate and maintain consistency across campaigns: Ensure a consistent setup across every campaign, save time, and reduce manual errors
- Preserve hierarchy and relationships: Gain better visibility over dependencies and track progress effectively
- Customize fields during cloning: Start every new project with accurate and relevant details
- Accelerate campaign setup: Spend less time on configurations and more on creative strategy
- Scale efficiently across multiple projects: Apply workflows across various campaigns while maintaining standardization
- Optimize resource allocation: Plan smarter and avoid common bottlenecks across concurrent campaigns
Enhancing Workflow Accuracy in Teams Using Jira for Marketing
In Jira, workflows define how issues progress from start to finish. While Epic Clone doesn’t duplicate the workflows themselves, it allows marketing teams to replicate entire work item structures, complete with all related tasks, due dates, and assigned responsibilities.
More importantly, replicating proven structures reinforces accountability. By maintaining built-in checkpoints and assigning roles, everyone knows exactly what to do and when to do it.
With Epic Clone, high-performing teams using Jira for marketing projects can turn their most effective campaign workflows into repeatable systems that save time, reduce errors, and deliver faster results. Don’t just run campaigns. Operate with confidence. Try Epic Clone today.
